Tuesday, December 14, 2010

Facebook Global Friend Connections

Ever wonder what a graph of Facebook friend connections around the world will look like? A Facebook intern Paul Butler wondered and made the Facebook Social Graph. In the graph you can see the connections and concentration of friendships. Notice the graph, U.S. has the highest concentration of Facebook friendships, and Africa has the lowest concentration. As expected, most of Russia and China has almost no facebook users at all. The rest of the world is easily identifiable.

Although looks not that much but this was hard to make. Butler explained in a Facebook note some of the challenges he faced creating his visualization:


"I began exploring it in R, an open-source statistics environment. As a sanity check, I plotted points at some of the latitude and longitude coordinates. To my relief, what I saw was roughly an outline of the world. Next I erased the dots and plotted lines between the points.

After a few minutes of rendering, a big white blob appeared in the center of the map. Some of the outer edges of the blob vaguely resembled the continents, but it was clear that I had too much data to get interesting results just by drawing lines. I thought that making the lines semi-transparent would do the trick, but I quickly realized that my graphing environment couldn't handle enough shades of color for it to work the way I wanted.


Instead I found a way to simulate the effect I wanted. I defined weights for each pair of cities as a function of the Euclidean distance between them and the number of friends between them. Then I plotted lines between the pairs by weight, so that pairs of cities with the most friendships between them were drawn on top of the others.


I used a color ramp from black to blue to white, with each line's color depending on its weight. I also transformed some of the lines to wrap around the image, rather than spanning more than halfway around the world.
"

Source: www.cnn.com

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